An important point to remember when shopping latex mattresses is the amount of latex in the mattress. Many retailers will list a mattress as "Latex" if the mattress only has 1" of latex on top of a foam core. A mattress like this is not what I would list as a latex mattress. Always ask, "How much latex is in this mattress."
Joe Flanagan has been in the furniture and mattress business since 1979. First, as a manufacturer sales representative, and since 1996, as a retail store owner.